Annuities - Capture an Annuity’s Highest Daily Value

Only Prudential Annuities offers a suite of optional benefits that can capture an annuity’s highest daily value on the road to helping secure retirement goals. So whether the client's goal is income, accumulation, or beneficiary protection, we have a strategy that can help address specific needs.

Find out more about what highest daily benefits have to offer.

As The Highest Daily Company^SM, we provide innovative solutions to help make every day count.

What are the chances portfolios will capture market highs?

In looking at more than 2,245 10-year periods, it’s clear that an annual and quarterly lock-in seldom captured the market highs – 2% & 6%, respectively.
Limiting lock-ins to specific timeframes may result in missed opportunities.
In comparison, a highest daily benefit helps ensure opportunities to lock in the annuity's highest value are not missed.

This illustration does not represent a Prudential product.

Source: Standard & Poor's, Lehman Brothers. For the period from January 3, 1989 through October 31, 2007. Represents the percentage of rolling ten-year periods where each step-up frequency captured the highest market point in that ten-year period (2,245 periods total). Assumes an 80% allocation to U.S. equities and 20% allocation to U.S. bonds. Equities are represented by the total returns of the S&P Composite Index of 500 Stocks, which is generally considered representative of the U.S. stock market. Bonds are represented by the total returns of the Lehman U.S. Aggregate index, which measures the performance of the broad investment grade bond market. There were a total of 3 trading days with no closing value for the S&P 500 and 73 trading days with no closing value for the Lehman Aggregate index. The returns on those days were assumed to be 0%. Past performance is not a guarantee of future results.
Indices are unmanaged and cannot be directly invested in.

What financial professionals are saying about our Highest Daily solutions.

More than 85% claim daily lock-in… is easier for investors to understand.
More than 96% claim daily lock-in… is more appealing to investors.
More than 76% claim nightly monitoring / reallocations to help protect account value… is comforting for investors.

Source: Online survey distributed on 12/03/2007 to more than 4000 affiliated financial professionals. Each had sold an annuity with a Highest Daily type optional benefit within the previous 12 months. The three-question survey was intended to gather feedback regarding their clients’ perception of certain features.

Whether the need is guaranteed lifetime income or protected accumulation, our suite of highest daily benefits can help.

Attributes	HD Lifetime 6 Plus	Spousal HD Lifetime 6 Plus	HD GRO
Guaranteed lifetime income			_
A measure of account value protection
Lump-sum guarantee	_	_
Range of asset allocation portfolios available
Additional protection available at an extra cost that can double the annual income should certain health conditions apply.	^*	_	_
Opportunity for a Non-Lifetime Withdrawal that will not interrupt the daily lock-in feature and 6% compounding growth			_
Daily step-up opportunities ^*			_

^*HD Lifetime 6 Plus with the optional Lifetime Income Accelerator was developed to help manage changing needs in retirement. It is not long-term care insurance and should not be purchased in place of long-term care insurance.

Highest Daily guarantees worked in tough markets

Learn More

Learn firsthand how The Highest Daily
Company^SM makes it easier for you and your clients to succeed.

Call our National Sales Desk at
1-877-458-6413

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0162501-00001-00 Ed 10/2009

Pruco Life Insurance Company (NAIC 79227) is authorized to conduct business in all 50 states EXCEPT New York. Pruco Life Insurance Company of New Jersey (NAIC 97195) is authorized to conduct business in New York.

Prudential Annuities Life Assurance Corporation (NAIC 86630) is authorized to conduct business in all 50 states.

Variable annuities are long-term investments designed for retirement purposes.

A variable annuity is a contract with an insurance company whereby the insurer agrees to make periodic payments beginning either immediately or at some future date. Variable Annuities offer a wide range of professionally managed investment options, guaranteed death benefits and a variety of payout options including guaranteed income for life.

An annuity’s contract value is subject to market fluctuation, investment risk and possible loss of principal. Annuities have fees and expenses. If you take early withdrawals, they may be subject to surrender charges. Partial or complete withdrawals of taxable amounts will be subject to ordinary income tax and, if prior to age 59½, may result in an additional 10% federal income tax penalty. Withdrawals from an annuity generally have the effect of reducing the death benefit and cash surrender value. There are fees associated with optional benefits that are in addition to fees and charges associated with the basic annuity. See the prospectus for more detailed information.

Highest Daily Lifetime 6 Plus, Spousal Highest Daily Lifetime 6 Plus, each use a separate predetermined mathematical formula to help manage your guarantee through all market cycles. Each business day, the formula determines if any portion of your account value needs to be transferred into or out of the AST Investment Grade Bond Portfolio (the "Bond Portfolio"). Amounts transferred by the formula depend on a number of factors unique to your individual annuity and include: (i) The difference between the account value and the Protected Withdrawal Value; (ii) How long you have owned Highest Daily Lifetime 6 Plus or Spousal Highest Daily Lifetime 6 Plus; (iii) The amount invested in, and the performance of, the Permitted Subaccounts; (iv) The amount invested in, and the performance of, the Bond Portfolio; and (v) The impact of additional purchase payments made to and withdrawals taken from the annuity. Therefore, for the HD6 Plus benefits at any given time, some, most, or none of the account value may be allocated to the Bond Portfolio. For the HD6 benefits at any given time, some, all, or none of the account value may be allocated to the Bond Portfolio

For Highest Daily Lifetime 6 Plus, Spousal Highest Daily Lifetime 6 Plus transfers to and from the Bond Portfolio do not impact any income guarantees that have already been locked in. The Protected Withdrawal Value (the basis for guaranteed lifetime income) is separate from the account value, and only available through withdrawals, not as a lump sum. Any amounts invested in the Bond Portfolio will affect your ability to participate in a subsequent recovery within the Permitted Subaccounts. Conversely, the account value may be higher at the beginning of the recovery, e.g. more of the account value may have been protected from decline and volatility than it otherwise would have been had the benefit not been elected. Please see the prospectus for complete details.

HD Lifetime 6 Plus with Lifetime Income Accelerator is not long-term care insurance and should not be purchased as a substitute for long-term care insurance. The income you receive through the Lifetime Income Accelerator may be used for any purpose, and it may or may not be sufficient to address expenses you may incur for long-term care. You should seek professional advice to determine your financial needs for long-term care.

Highest Daily Guaranteed Return Option (HD GRO) uses a pre-determined mathematical formula to help manage your guarantees through all market cycles. Each business day, the formula determines if any portion of your account value needs to be transferred into or out of certain AST Bond Portfolio Sub-accounts (the "Bond Portfolios"). Amounts transferred by the formula depend on a number of factors unique to your individual annuity and include: (i) The difference between the account value and your Guarantee Amount(s); (ii) The amount of time until the maturity of your Guarantee(s); (iii) The amount invested in, and the performance of, the Permitted Subaccounts; (iv) The amount invested in, and the performance of, the Bond Portfolios; (v) The discount rate used to determine the present value of your Guarantee(s); and (v) The impact of additional purchase payments made to and withdrawals taken from the annuity.

Therefore, at any given time, some, none, or all of the account value may be allocated to the Bond Portfolios. If your entire account value is transferred to the Bond Portfolios, then based on the way the formula operates, the formula will not transfer amounts out of the Bond Portfolios to the Permitted Subaccounts and the entire account value would remain in the Bond Portfolios. If additional purchase payments are made to the annuity, they will be allocated to the Permitted Subaccounts according to the allocation instructions. Such additional purchase payments may or may not cause the formula to transfer money in or out of the Bond Portfolios. Once the additional purchase payments are allocated to the annuity, they will also be subject to the mathematical formula, which may result in immediate transfers to or from the Bond Portfolios, if dictated by the formula. Transfers to and from the Bond Portfolios do not impact any guarantees that have already been locked-in.

Any amounts invested in the Bond Portfolios will affect your ability to participate in a subsequent recovery within the Permitted Subaccounts. Conversely, the account value may be higher at the beginning of the recovery, e.g. more of the account value may have been protected from decline and volatility than it otherwise would have been had the benefit not been elected. Please see the prospectus for complete details.

Fixed income investing is subject to risk, including credit and interest rate risk. Because of these risks, a fund's share value may fluctuate. If interest rates rise, bond prices usually decline. If interest rates decline, bond prices usually increase.

Investors should consider the contract and underlying portfolios' investment objectives, risks, and charges and expenses carefully before investing. This and other important information are in the prospectuses, which can be obtained from your financial professional or from Prudential Premier prospectus or Advanced Series prospectus. You should read them carefully before investing.

All guarantees are backed by the claims-paying ability of the issuing company and do not apply to the underlying investment options.

Optional benefits may not be available in every state and may not be elected in conjunction with certain optional benefits. The fees for optional benefits are in addition to fees and charges associated with the basic annuity.

Annuity contracts contain exclusions, limitations, reductions of benefits and terms for keeping them in force. Your licensed financial professional can provide you with costs and complete details.

This material was prepared to support the promotion and marketing of variable annuities available through Prudential. Prudential, its affiliates, its distributors and their respective representatives do not provide tax, accounting or legal advice. Any tax statements contained herein were not intended or written to be used, and cannot be used for the purpose of avoiding U.S. federal, state or local tax penalties. You should consult with your own independent advisor as to any tax, accounting or legal statements made herein.

Variable annuities issued by Pruco Life Insurance Company (in New York, by Pruco Life Insurance Company of New Jersey), Newark, NJ, or by Prudential Annuities Life Assurance Corporation, Shelton, CT. All are distributed by Prudential Annuities Distributors, Inc., Shelton, CT. All are Prudential Financial companies. "Prudential Annuities" is a business division of Prudential Financial, Inc. Reference to Prudential Annuities as the "Highest Daily Company" is for marketing purposes only and does not mean that Prudential Annuities is a corporation or any other legal entity organized under State or Federal law.

"Prudential Annuities" is a business division of Prudential Financial, Inc. Reference to Prudential Annuities as the "Highest Daily Company" is for marketing purposes only, and does not mean that Prudential Annuities is a corporation or any other legal entity organized under State or Federal law.

Issued on riders: RID-HD6(8/09), RID-HD6-LIA(8/09), P-RID-HD6(8/09), P-RID-HD6-LIA(8/09), P-RID-HDGRO(1/08), RID-HDGRO(1/08), RID-HDLT5(1/07) et al or state variation thereof.

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